Social Media Marketing (SMM)
In the good old days, complementary businesses used to refer customers to each other. The same concept can be successfully applied to the extended network that is the Internet today.
Social Media Marketing is a generic term that refers to the use of other Internet sites to promote your own web presence. This involves inserting a link to your website from another one. Anything is theoretically possible as long the customer you seek is likely to visit the other website.
Your competition is obviously not going to allow this. More likely targets include social networks (clubs, common interest groups), online communities (Twitter, Facebook), blogs which are written for the purpose, and so on.
At Website Complex we know that social marketing links must be used with care to avoid negative spin-offs. Many people, for example, find advertising pop-ups extremely annoying. Notwithstanding this, Social Media Marketing in the right hands can be extremely effective. Why not contact us right now to share thoughts on how best to effectively capitalize on the potential this offers?