When search engine optimization (SEO) projects go a-rye, it’s often because of mistakes made on the very first step: keyword selection. Keyword selection can seem like a simple process, but many SEO professionals overlook it or approach it from too simple of an angle; simply picking the terms that are shown to drive the [...]
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f you have an established web site or are in the process of designing a larger site that will accommodate a great deal of traffic, using breadcrumbs for site navigation is a great way to make your site more user friendly and generate a larger percentage of repeat visitors. In addition, using breadcrumbs in your [...]
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When you set out to build a website, there are several factors to consider: choosing a color theme, a background, domain name, hosting, logos, and content. All are very important factors, so when it comes to putting it all together, designing a layout can be a daunting task. Many people attempt to find [...]
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Link building continues to be a hot topic within the search industry. Search Engine Optimization (SEO) professionals are forever wondering how to get quality links pointing back towards their sites and the time spent on this effort can be overwhelming. You may find that the best way to get links isn’t to ask [...]
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There are a variety of applications for show and hide functions in web design and the technologies behind them are also equally varied. Today a number of sites that are making use of the hide and show function incorporate a JavaScript menu bar. This menu bar allows users to see various subcategories for [...]
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Historically, the concept of designing above the fold was created and utilized religiously by the print newspaper industry. However, when executed by today’s web designers, some of the above the fold intentions get lost. Sometimes we become so preoccupied with trying to cram content into the first portion of a home page [...]
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Imagine you’re redesigning a web site for your best client and you’re checking off the list of Search Engine Optimization (SEO) best practices. You’re adding in keyword-rich copy on every page, along with several new pages of content. You’ve developed unique title and meta content for each page. All the coding is [...]
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arketing studies have shown that the colors used when promoting your business speak to consumers psychologically and help create emotions or moods surrounding your product or service. When it comes to web design, choosing the right color scheme is important to the overall attractiveness of the site, as it adds aesthetic value and speaks [...]
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For many Search Engine Marketing (SEM) professionals, there has long been a concept of “it is my responsibility to drive traffic to a client’s site, but I can’t be held responsible.” While in many instances clients are not collecting enough data to help you truly track conversions, there are a growing number of clients [...]
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